Are FMCG brands struggling to realise the promise of direct selling? – Marketing Week
Are FMCG brands struggling to realise the promise of direct selling?
The promise of more data and better insights into customers is causing more FMCG brands to test direct-to-consumer models but few have found the recipe for success yet. By Sarah Vizard 25 Sep 2017 7:38 am. direct selling Hellmann’s is working with …
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